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New Premium Freeze Dried Herbs

Schwartz for Chef has added Coriander Leaf to its Premium Freeze Dried Herbs, bringing the total in the range to six. The Premium collection offers a range of specially selected herbs that have been freeze dried for a superior strength of flavour and a bright appearance, offering the closest alternative to fresh herbs. And because only the highest quality herbs are used, only a small amount is required to deliver maximum flavour.

The Premium range gives improved visual appearance, with better shape and texture than regular dried herbs, and when added to liquids such as soups, sauces and even plain water, they rehydrate instantly. And unlike fresh herbs, they won’t start to deteriorate on the day of delivery!

James Millward, Commercial Director, McCormick (UK) Ltd; “We recognise that there will always be a place in the kitchen for fresh herbs but we want to demonstrate that our high quality Freeze Dried Herbs can bring added merits to a recipe in terms of value, flavour and practicality. They have the visual appearance of fresh herbs when reconstituted and because they are freeze dried, they hold their colour, flavour and texture as if fresh.”

Schwartz for Chef herbs and spices are heat treated for microbiological safety making them safe to use, even without cooking. By using the resource of its parent company, McCormick, Schwartz for Chef only supplies 100% pure and authentic products.

For more information on the complete range of products available from McCormick and delicious recipe ideas call FREEPHONE 08081 000363 or visit www.schwartzforchef.co.uk

Notes to Editors:

There are 6 Premium Freeze Dried Herbs in the range; Basil, Chives, Coriander, Dill Weed, Parsley and Tarragon.

The McCormick Foodservice Division operates across Europe in the UK, Ireland, France, Spain and Switzerland.  McCormick Foodservice brands in the UK include: Hammonds’ sauces, Bick’s relishes and Camp Coffee concentrate.  The McCormick Foodservice Division also supplies a selection of goods under the Noël’s brand.  These include their renowned Olives, Cherries and Baking Sundries.  The full Schwartz for Chef range includes over 100 products, including herbs, spices, seasonings, spices, garlic’s, salad accompaniments, mustard and wet sauces.

Spices come from all over the world and like all agricultural raw materials they must be cleaned in order to avoid any potential risk of natural contamination. In Europe, McCormick (brand owner of Schwartz for Chef) has developed its own steam sterilisation process; a natural technique, perfectly adapted to herbs and spices. The raw materials are cleaned of potential foreign materials and sorted. Steam sterilisation is the last step before packaging, making Schwartz for Chef herbs and spices safe to use, even without cooking.

McCormick Foodservice is a division of McCormick Foodservice is a division of McCormick & Company, Incorporated, a global leader in flavour, with the manufacturing, marketing and distribution of spices, seasonings, specialty foods and flavourings to the entire food industry – retail outlets, food manufacturers and food service businesses.  Founded in 1889 in Baltimore, McCormick has approximately 7,500 employees around the world, with net sales of $3.3 billion in 2010.

Press Office Contact Details:
Elke Dawkins | Talking Food Ltd
Tel: 07734 462662 | email: elke@talkingfood.co.uk