In response to a recent survey carried out by Springboard, one of the ‘hot topics’ that chefs want to learn about is how to reduce the amount of salt they use, without compromising taste. In addressing this topic as experts in flavour, McCormick is ideally placed to educate chefs in how, by using more herbs and spices to season their food, they can reduce the salt content in their cooking.
Steve Love, Concept Development Chef, McCormick Flavour Group, will be demonstrating how to prepare tasty dishes by creatively using herbs and spices. Rick Gill, Vice President Technical and R&D, McCormick EMEA, will give an insight into spice sourcing, a brief history of the spice trade and the potential food safety issues surrounding spices, Dave Titman, Creative Insights Manager, McCormick, will talk about how embracing a cuisine rich in spice, as well as fruits and vegetables, could improve our overall health and there will also be a session with Nutritionist Luci Daniels who will speak about how salt has an important part to play in the diet and why it is sometimes necessary in cooking.
The McCormick / Springboard Masterclass will be held on Thursday 23rd September 2010, between 9.30am - 2.30pm, at Waterstone’s Piccadilly, London W1J 9HD. Tickets are now available for £85.00 inc. VAT on www.events.springboarduk.net or you can call on 0207 497 8654 to secure your place.
Notes to Editors:
Recipes Mixes are available in Mediterranean Herb, Moroccan, Tex Mex, Indian Curry, Savoury Mince and Chilli varieties
Schwartz for Chef is a McCormick Foodservice brand
The McCormick Foodservice Division operates across Europe in the UK, Ireland, France, Spain and Switzerland. Other McCormick foodservice brands in the UK include Hammonds and Beswicks
The McCormick Foodservice division also supplies a selection of goods under the Noël’s brand. These include their renowned Olives, Cherries and Baking Sundries
McCormick Foodservice is a division of McCormick & Company, Inc., a global leader in the manufacture, marketing and distribution of spices, herbs, seasonings and other flavours, to the entire food industry - to foodservice and food manufacturers, as well as to retail outlets. Founded in 1889 in Baltimore, McCormick has approximately 7,500 employees around the world, with net sales of $3.2 billion in 2009.
Press Office Contact Details:
Elke Dawkins | Jellybean Creative Solutions
4 Bridge Street, Leatherhead, Surrey, KT22 8BZ
Tel: 01372 227 950 | Fax: 01372 383392 | email: elke@jellybeancreative.co.uk