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Caterers should plan now for Olympic promotions

Chefs may wish to prepare their Olympic celebrations now

Chefs that intend to take advantage of London's hosting of the Olympic Games may wish to start making the relevant preparations now in order to ensure they are ready for the occasion.

This is the advice of organisers of the British Food Fortnight - which has been rebranded Love British Food 2012 this year to mark the sporting event.

Furthermore, the two-week long celebration of the nation's culinary culture is being moved from its traditional autumn slot to a summer period in line with the Olympics.

Indeed, representative of Love British Food 2012 claimed that alongside the Diamond Jubilee, this is likely to lead to the summer being the most patriotic the UK has ever experienced.

"The world will be looking at what we do, and how we do it," celebrity chef Jamie Oliver writes in Jamie's Great Britain cookbook, adding: "Thankfully, it's coming at a really great moment for British food."

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